How to Write Successful Fundraising Letters
By Mal Warwick.
Description
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter--writing tutor----direct mail expert Mal Warwick----shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results----not a Pulitzer Prize."In How to Write Successful Fundraising Letters, Warwick's step--by--step model for wri...
ISBN(s)
078795652X, 9780787956523
